The Mall of the Future
The one where you would like to live, that you visit all the time and that feels like an extension of your own house.
It is common to think of bricks, cement, spaces and lighting when we talk about a shopping center, largely because we have become accustomed to think that the place where people make their purchases is a real estate and convenience space but if we think better, it is much more than that.
The first shopping center in history had no walls, no roof, no walkways, much less stairs; was composed only of "people" interacting with each other to acquire a good or obtain some benefit. It was this "human interaction" that gave the place meaning.Now Best investment opportunity in Lahore are available.
It has been 1,800 years since then and it seems that the world economic model of consumption has distracted us from the essence of this unique and democratic commercial space, where all ages, ethnicities and thoughts with a single purpose, "Staying and Interacting" meet .
At the psychological and evolutionary level, humans can stay and interact in one place only if the following conditions are met:
The place where I am expresses what I feel, understands my emotions and represents me.
I have control over everything around me.
The place suits me, evolving every time I do.
If we analyze these human conditions then we will realize that-in most cases, that space we call the commercial center moves away from what people need at an unconscious level. So my first advice is: " People will adapt your shopping center to their habits and customs. Do not fight against that "because people freely take their commercial spaces to transform them into home spaces, everyday and simple to understand.
To help you transform or design the emotions of your mall I share with you some tips, which if developed in a timely manner will turn brick-and-cement into high-stay emotional habitats:
Do not see the spaces in m2, if not like ways of life.
Start by being aware that in every m2 of your shopping center different emotions are expressed by your visitors and respond to what surrounds them. The lighting, the zones of permanence, the colors, the elevations, the depths and the signage are detonators of emotion and predispose the future purchase of your visitor; so first investigate what emotions are transiting through your corridors and accesses and then respond How is the lifestyle of my visitors? and adapt each space to the lifestyle that most transits it.
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